Portfolio

The Madrid EDITION sits at the centre of my client portfolio — a flagship lifestyle luxury property where I lead strategic communications, campaign development and day-to-day client coordination as part of the Everything Now Studio team. The work focuses on protecting the EDITION brand codes — design-led, cultural and quietly confident — while translating them into campaigns, events and partnerships that resonate with both Madrid audiences and international luxury travellers. My responsibilities include stakeholder coordination across hotel leadership and agency partners, campaign delivery across digital, media and experiential channels, and ongoing client management that supports long-term account growth and brand visibility.

Anantara Convento di Amalfi Grand Hotel required a communications approach that balanced heritage, luxury and experiential travel. The account leaned heavily into media relations, influencer collaborations and destination storytelling. I supported curated media stays, influencer partnerships, wedding communications and destination-focused storytelling initiatives. Media experiences were designed around wellness, gastronomy, local culture and the historical significance of the property. The account also opened opportunities for international market development, including collaborations targeting emerging luxury travel audiences. Working with journalists, agencies and creators strengthened my understanding of how luxury hospitality communications rely on long-term relationships and authentic experiences while supporting visibility and audience engagement.

W Rome was my first opportunity to work directly with an internationally recognised luxury lifestyle hospitality brand. I supported marketing initiatives, experiential activations and client communications that reinforced the property's position within the Roman luxury market, anchored in the "Live Eternal" brand philosophy. I represented Everything Now on property during key activations, including the launch of Ciccio in the House with Michelin-starred chef Ciccio Sultano and experiences around Citrico Rooftop. These projects demonstrated how luxury brands create emotional value through gastronomy, cultural programming and distinctive storytelling. I also contributed to content coordination, client communications and stakeholder engagement across campaigns and events.

Principessa Forte dei Marmi was one of the most strategically complex projects of my early career, requiring both a launch strategy and the creation of a distinct market identity. The work focused on positioning, website development, storytelling, photography coordination and launch communications. A key challenge was balancing the identity of the hotel with MARIAS, the restaurant concept created by Michelin-starred chef Jason Atherton. I contributed to website content, destination storytelling, photography planning and communication materials that highlighted residential luxury, contemporary design and the Forte dei Marmi lifestyle. Working with multiple agencies and stakeholders strengthened my approach to luxury brand communications and positioning.