Principessa Forte dei Marmi

Principessa Forte dei Marmi was one of the most strategically complex projects of my early career, requiring both a launch strategy and the creation of a distinct market identity. The work focused on positioning, website development, storytelling, photography coordination and launch communications. A key challenge was balancing the identity of the hotel with MARIAS, the restaurant concept created by Michelin-starred chef Jason Atherton. I contributed to website content, destination storytelling, photography planning and communication materials that highlighted residential luxury, contemporary design and the Forte dei Marmi lifestyle. Working with multiple agencies and stakeholders strengthened my approach to luxury brand communications and positioning.