W Rome

W Rome was my first opportunity to work directly with an internationally recognised luxury lifestyle hospitality brand. I supported marketing initiatives, experiential activations and client communications that reinforced the property's position within the Roman luxury market, anchored in the "Live Eternal" brand philosophy. I represented Everything Now on property during key activations, including the launch of Ciccio in the House with Michelin-starred chef Ciccio Sultano and experiences around Citrico Rooftop. These projects demonstrated how luxury brands create emotional value through gastronomy, cultural programming and distinctive storytelling. I also contributed to content coordination, client communications and stakeholder engagement across campaigns and events.