Anantara Convento di Amalfi

Anantara Convento di Amalfi Grand Hotel required a communications approach that balanced heritage, luxury and experiential travel. The account leaned heavily into media relations, influencer collaborations and destination storytelling. I supported curated media stays, influencer partnerships, wedding communications and destination-focused storytelling initiatives. Media experiences were designed around wellness, gastronomy, local culture and the historical significance of the property. The account also opened opportunities for international market development, including collaborations targeting emerging luxury travel audiences. Working with journalists, agencies and creators strengthened my understanding of how luxury hospitality communications rely on long-term relationships and authentic experiences while supporting visibility and audience engagement.