ABOUT
An editorial approach to branding.
Hospitality has been a lifelong passion shaped by both my personal experiences and professional journey. Growing up in Sonoma, California, I was surrounded by a community built on wine, food, tourism, and hospitality, where personal connection and memorable experiences were central to everyday life. Experiencing how hospitality brings people together first sparked my interest in the industry and continues to influence my perspective today.
This passion led me to study Hospitality and Business Management at the University of Denver before pursuing an MSc in Marketing and Management for Luxury Tourism at Les Roches. Through both my academic and professional experiences, I have developed a particular interest in luxury hospitality, brand strategy, and the ways in which meaningful experiences create lasting connections.
Today, as a Client Strategy Executive at Everything Now Studio, I work with luxury hospitality brands across Europe, supporting brand positioning, media relations, digital experiences, and customer engagement initiatives. My approach combines strategic thinking with storytelling and guest experience, with a focus on helping hospitality brands create experiences that resonate long after a guest's stay.
EXPERIENCE
A decade in hospitality & marketing.
Client Strategy Executive
Everything Now® · Madrid, Spain
Following promotion from Client Strategy Coordinator, I now lead client relationships and strategic communications across multiple luxury hospitality accounts including W Rome, Anantara Convento di Amalfi Grand Hotel, Principessa Forte dei Marmi and The Madrid EDITION. The role focuses on brand positioning, client management, campaign development, stakeholder coordination and long-term account growth — working directly with hotel leadership teams, agency partners and internal creative teams to keep brand initiatives aligned across digital, media and experiential channels.
Wo of Client Strategy Executive.
Jun 2026 — PRESENT
Client Strategy Coordinator
Everything Now® · Madrid, Spain
As Marketing and Client Strategy Coordinator, I supported account teams across a range of luxury hospitality projects, contributing to digital marketing, content development, media relations, event coordination, and client communications. The position provided practical experience working within a luxury hospitality agency environment while applying concepts from my MSc studies to real client projects.
During this period, I contributed to projects for W Rome, Anantara Convento di Amalfi Grand Hotel, Principessa Forte dei Marmi, W Florence, The Rome EDITION, and The Lake Como EDITION. My responsibilities included supporting campaign implementation, coordinating content and photography initiatives, assisting with website development, contributing to media relations activities, and helping deliver strategic and operational client projects.
Working across multiple international luxury hospitality brands provided valuable experience in brand positioning, stakeholder coordination, luxury communications, and guest experience strategy, while laying the foundation for my transition into the role of Client Strategy Executive.
JUN 2026 — JUN 2026
Sales & Marketing Associate
MAY 2024 — FEB 2025
PPO Lab · Berkley, CA
Before transitioning into luxury hospitality strategy, I supported the rebranding and repositioning of PPO Lab's BioAssist® supplement line. The project focused on moving the brand away from a clinical supplement identity and toward a warmer, more approachable wellness brand centered on transparency, ingredient storytelling, and consumer trust.
Working closely with company leadership and investors, I helped develop a new visual direction that connected scientific credibility with emotional engagement. A central concept involved using the capsule itself as a storytelling device, visually illustrating ingredients and formulation components to make the products more understandable and memorable.
The project included contributions to packaging direction, website updates, product photography, consumer messaging, and brand consistency across the BioAssist® product family.
Spa Coordinator
Brown Palace Hotel & Spa · Denver, CO
Working with one of Denver's historic luxury hotels provided early exposure to luxury hospitality standards and guest expectations. The experience strengthened my understanding of personalized service, attention to detail, and the operational aspects of delivering exceptional guest experiences.
Supporting guests within a luxury hotel environment reinforced the importance of anticipation, communication, and consistency, principles that continue to influence my approach to hospitality marketing and customer experience today.
The role provided valuable insight into how operational excellence and guest satisfaction contribute to long-term brand loyalty and overall hotel performance.
MAR 2021 — JAN 2024
Hostess & Server
Park Burger · Denver, CO
Working as a Hostess and Server at Park Burger provided valuable experience in guest service, communication, and hospitality operations within a fast-paced restaurant environment. The role involved managing guest interactions, coordinating seating and service, and contributing to a positive dining experience.
Working directly with customers strengthened my ability to anticipate guest needs, adapt quickly, and deliver consistent service in a high-volume setting. The experience developed strong interpersonal and teamwork skills while reinforcing the importance of hospitality, customer experience, and attention to detail.
SEP 2020 — FEB 2021
Assistant Event Coordinator
MAY 2019 — NOV 2019
Collaborative Events · Denver, CO
Working as an Assistant Event Coordinator at Collaborative Events provided early experience within the events and hospitality industry while supporting private, corporate, and nonprofit events throughout the Denver area.
The role involved assisting with event logistics, vendor coordination, guest experiences, and on-site operations. Working across a variety of events strengthened my organizational, communication, and problem-solving skills while providing valuable experience in client relations and stakeholder management. This position introduced me to the importance of creating meaningful experiences and continues to influence my approach to hospitality, customer experience, and client strategy today.
Intern
MAY 2018 — AUG 2018
Holland Partner Group · Denver, CO
Working within a residential hospitality environment provided experience in customer service, relationship management, and community engagement. Supporting residents and coordinating service experiences demonstrated how hospitality principles extend far beyond hotels and into long-term lifestyle environments.
The position strengthened communication, problem solving, and relationship building skills while highlighting the importance of creating positive experiences throughout the customer journey.
Catering Server
Ramekins Culinary School, Events & Inn · Sonoma, CA
Working as a Catering Server at Ramekins Culinary School, Events & Inn provided experience within Sonoma's food, wine, and hospitality community. Supporting both large- and small-scale curated private events and weddings introduced me to the relationship between hospitality, dining, and creating meaningful guest experiences.
Located in the heart of Sonoma wine country, Ramekins combines culinary experiences, events, and hospitality in a setting where food, wine, and community come together. Working alongside event teams, chefs, and guests strengthened my appreciation for personalized service, attention to detail, and the importance of creating memorable experiences.
This experience further developed my communication, teamwork, and guest service skills while reinforcing my interest in hospitality and the role that experiences, place, and personal connection play in bringing people together.
JUN 2016 — AUG 2017
EDUCATION
Academic foundations.
A path through luxury tourism marketing, hospitality management and international communication studies, across Spain, the US and Portugal.
ACADEMIC RESEARCH
Evaluating the Role of Innovation, Digital Transformation and Media Relations in Luxury Hospitality Branding — case studies of W Rome, Anantara Convento di Amalfi Grand Hotel and Principessa Forte dei Marmi.
LUXURY HOSPITALITY MARKETING
DIGITAL MARKETING
LUXURY CONSUMER BEHAVIOUR
CUSTOMER EXPERIENCE
BRAND STRATEGY
MEDIA RELATIONS
EXPERIENTIAL MARKETING
Les Roches
Master of Science — Marketing and Management for Luxury Tourism · Marbella, Spain
Specialising in luxury hospitality marketing, brand strategy, digital transformation, media relations and customer experience. The programme combines academic theory with practical applications across the luxury hospitality sector. My final research project examines the role of innovation, digital transformation and media relations in luxury hospitality branding through case studies of W Rome, Anantara Convento di Amalfi Grand Hotel and Principessa Forte dei Marmi.
2025 — 2026
HOSPITALITY MANAGEMENT
BUSINESS ADMINISTRATION
MARKETING
CUSTOMER EXPERIENCE
LEADERSHIP
EVENT MANAGEMENT
2016 — 2020
University of Denver — Daniels College of Business
Bachelor of Science — Hospitality and Business Management · Denver, Colorado
A foundation in hospitality operations, business management, marketing, leadership and customer experience. Involvement in Alpha Phi strengthened leadership, communication and organisational skills alongside academic coursework.
2018
Católica Lisbon School of Business & Economics
Communication and Media Studies — Study Abroad · Lisbon, Portugal
An international study programme focused on communication and media studies. Studying abroad strengthened adaptability, cultural awareness and communication skills, and fostered an appreciation for international hospitality and tourism markets.
COMMUNICATION STUDIES
MEDIA STUDIES
INTERNATIONAL BUSINESS
CROSS-CULTURAL COMMUNICATION
CONSUMER BEHAVIOUR
STRATEGIC POSITIONING • LUXURY HOSPITALITY • BRAND ARCHITECTURE